The buyer persona (BP) is the semi-fictional representation of your ideal customer.
The PO is not the representation of a registered customer, because the characteristics of an individual are unique. The BP is a subjective representation, based on assumptions and statistics, on biographical and demographic information, psychological criteria, elements of motivation, his professional situation, his goals, his wishes, his dreams etc.
The buyer persona plays a decisive role in your marketing strategy.
You must know his profile, it is for him that you will create content. If you don't know him, you are unlikely to find out what interests him and offer him information that may be of interest to him and invite him to commit to your product and business.
With this challenge, you confront the points of view on the profile of your ideal client.
In a company like yours, many employees are in direct or indirect contact with customers and prospects. By asking each of them about their representation of the Ideal Client, you will learn a lot about them and you.
Everyone wants to put the customer at the center of the game ... but who are we really talking about?
