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WELCOME
0
1

Hello and welcome to this survey / public debate conducted within the framework of the Etats Généraux de la Communication.


For each of the questions asked, you have a FORUM to complete your answer and participate in the debates.


In the interests of transparency, you will have access to all the analyzes of all the questions.

In a spirit of trust, you can express yourself anonymously (your anonymity is guaranteed by SYNAPSCORE)

In a spirit of respect, we invite you to discuss ideas while respecting the diversity of opinions


If you see a comment that you think is inappropriate: you can report it to the moderator. It will then be instantly hidden while waiting to be moderated.

Are your company's environmental and social commitments important to you?
163
0
2
NOT
 
YES
Do consumers have enough information about the environmental impact of the products and services they consume?
160
0
1
NOT
 
YES
Should advertisements indicate the environmental impact of the products or services being promoted?
155
1
7

Think of the example of legal notices for food products, alcohol, etc.

NOT
 
YES
What are the means that you consider the most effective to communicate on the environmental impact of products and services?
134
0
11

Distribute 100 points to identify the means that you consider to be the most effective.


If you have other ideas, post them in the forum for this question.

100 points
0
Label (example: Origine France Garantie)
0
10
20
30
40
50
60
70
80
90
100
0
Score (example: nutri-score or energy coefficient)
0
10
20
30
40
50
60
70
80
90
100
0
Mobile application (example: Yuka)
0
10
20
30
40
50
60
70
80
90
100
0
Platform (example: mangerbouger.fr)
0
10
20
30
40
50
60
70
80
90
100
0
Other means (use the forum to express yourself)
0
10
20
30
40
50
60
70
80
90
100
Should advertising help promote representations that create social ties?
128
0
2
NOT
 
YES
In your opinion, what objectives should advertising be assigned?
127
0
5

Distribute 100 points to identify the objectives that you consider to be priorities.

100 points
0
Promote parity representations and gender equality
0
10
20
30
40
50
60
70
80
90
100
0
Encourage the use of virtuous products from an environmental point of view
0
10
20
30
40
50
60
70
80
90
100
0
Limit the use of products and services with a high environmental impact
0
10
20
30
40
50
60
70
80
90
100
0
Promote inclusive socio-cultural representations
0
10
20
30
40
50
60
70
80
90
100
0
Other objectives (use the forum to specify them)
0
10
20
30
40
50
60
70
80
90
100
Should advertising be banned on certain classes of products and services deemed to be harmful from an environmental point of view?
137
0
7
NOT
 
YES
What sectors of activity should their communication evolve to better integrate societal requirements?
117
0
6

For each sector selected, you will access a FOCUS workshop.

Should the rules of governance of the Professional Advertising Regulatory Authority be changed?
110
0
3
NOT
 
YES
Should we assess the greenhouse gas emissions of the communication sector?
114
0
4
NOT
 
YES
Should we move to a binding framework for reducing greenhouse gases for the communication sector?
112
0
0
NOT
 
YES
If you were to join a company today, what would be the most important selection criteria for you?
110
0
0

Rank in order of importance (1 being the most important criterion)

1
2
3
4
5
..
..
..
Meaning
..
..
..
The framework
..
..
..
The ecological impact
..
..
..
The responsibility
..
..
..
Compensation
Some questions to better understand your answers
0
0

The following questions are optional, but they are important.


These questions provide a better understanding of the differences in points of view depending on the age, place of residence or even professional activity of the participants.


Like all participants, you have real-time access to all the analyzes by clicking on the PICTO Analysis accompanying each question.

You are ...
117
0
0
You were born between ...
117
0
0
You work ...
119
0
1

Many possible responses

Which department do you live in?
117
0
0
THANK YOU
0
0

We thank you for the time you have devoted to this questionnaire.


We invite you to :

  • Create your profile (top right) to be notified of reactions to the proposals you have posted
  • Consult the analyzes to better understand the trends emerging from this study
  • Participate in discussion forums using the REACT and LIKE buttons
  • Suggest goals using the ACT button


You can also use the FORUM of this question to suggest improvements.

Tutorial on analysis functions
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0

The organizers of this questionnaire / debate have chosen to use the SYNAPSCORE platform in order to give you full access to real-time analyzes of the responses of all the participants.


If you want to discover and learn how to use the advanced analysis functions, do not hesitate to download the tutorial attached.