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Ongoing challenges
Answer Analyze
Map
About our brand
2
Introduction
0
0

Imagine if you wanted to test one of the attributes of your brand with a sample of consumers (eg "naturalness").


You can choose from very different question types. The questions below are examples.


Depending on the answers, ZOOM questions may appear (eg with the last question)

Act Comment
Act
0
Comment
0
Validate
How do you perceive the naturalness of our brand?
3
0
0
Act Comment
Analyze
3
Act
0
Comment
0
Validate
Do you associate our brand with naturalness?
3
0
0
NOT
 
YES
Act Comment
Analyze
3
Act
0
Comment
0
Validate
Sort the attributes of our brand in order of importance to you?
3
0
0

sort from 1 to N

1
2
3
4
..
..
..
naturalness
..
..
..
minerality
..
..
..
humanity
..
..
..
health
Act Comment
Analyze
3
Act
0
Comment
0
Validate
What is the relative weight of each of the attributes of our brand?
1
0
0

100 points to distribute

100 points
0
naturalness
0
10
20
30
40
50
60
70
80
90
100
0
minerality
0
10
20
30
40
50
60
70
80
90
100
0
humanity
0
10
20
30
40
50
60
70
80
90
100
0
health
0
10
20
30
40
50
60
70
80
90
100
Act Comment
Analyze
1
Act
0
Comment
0
Validate
What are the 2 strongest attributes of our brand?
3
0
0
Act Comment
Analyze
3
Act
0
Comment
0
Validate
Finish